为什么客户都愿意回复我的外贸开发信

首先，我们要知道开发信的目的是什么。开发信就是为了引起潜在客户的注意，让他们对我们的产品或服务产生兴趣。所以，我们的开发信一定要简洁明了，突出重点，让客户一眼就能看明白我们的优势和卖点。

下载：新手如何写一封成功的开发信

接下来，我要给大家分享几个我常用的开发信模版。这些模版都是经过实战检验的，回复率超高！我会结合具体的案例来讲解每个模版的使用方法和注意事项。

开发信1--开门见山

Dear xxx,

Greetings.

We got your contact from my customer , and l check your website, we have so many similar products. 

I am from XXX company and I am well known about your market, hope can have chance to share you the market information, and expend our cooperation. 

Product price list and new catalog will be sent if you need. 

主体部分两句话就可以说清楚，表明查过客户的信息，而不是群发的邮件，表明非常熟悉客户市场，可以分享相关资料，增强竞争力和合作关系

这样写如果是潜在客户，很容易就勾起他的兴趣

开发信2--介绍公司

Dear xxx,

Greetings.

This xxx from xxx which is specializing in xx products more than xx years. xxx and xxx are our distributor, we are a reliable OEM supplier.

We checked your website carefully and found we have many similar products, we have faith in our products to expend your local market. Price list and new catalog will be sent in the following mails if you need.

展现公司实力:已在这个行业深耕数年，值得信任

如果客户回复，就可以邀请他来访工厂，或者给客户寄样品看产品质量。

开发信3--转变为客户角度

Dear xxx,

Greetings.

This is xxx from xxx company which is specializing in xx filed over xx years, xx and xx are our distributor. We know you have stable supplier, but it is good for you to catch different suppliers price and support when negotiating with your current supplier, do you

agree?

We check your website carefully and found we have many similar products,you can select some and compare with your current supplier's.

Latest items price list and catalog will be sent if you need.

Looking forward to your further discussion

优质客户基本都有自己合作的供应商，那这样写就是站在对方的角度考虑，换位思考，货比三家很正常，为客户找到一个很好的切入口。

开发信4

Dear xxx,

As you mentioned you will arrange payment on 9th June, but few days past we haven't receive bank slip. maybe you are too busy to forget it. Could you please send it? If you didn't arrange payment, could you please

arrange it? Because you have good credit in my mind, arrange raw materials for your order, once you arrange payment we can produce it immediately to shorter the production time. We really need your support.

如果有些客户一直说付款，但是却迟迟没到账，你可用上面的方法去尝试发一封邮件给客户。

如果客户不是忘记发水单，而是忘记了安排，这句话也表明了业务员高情商的一种表达。

如果是有真实采购需求的客户，这种方式会让他有一定的心理负担，看了之后能尽快安排。

除了这些模版，我还会分享一些写作开发信的小技巧和注意事项。比如，如何用简洁的语言表达复杂的意思，如何避免常见的错误和陷阱等等。这些都是我在12年外贸经验中总结出来的宝贵经验，希望能帮助到你们。

最后，我要提醒大家一点，开发信只是外贸工作中的一部分，我们还要学会与客户建立长期的合作关系，提供优质的服务和产品。只有这样，我们才能在激烈的市场竞争中脱颖而出，取得更好的业绩。

好了，今天的分享就到这里了。如果你对开发信还有其他问题或者想要了解更多外贸经验和心得，记得关注我的账号哦！我会持续为大家分享更多实用的干货和心得体会。让我们一起努力，成为外贸行业的佼佼者吧！

文章转载公众号“外贸人Vicky”，欢迎关注！