【干货】跟进寄样客户的10个绝妙话术，成功率高达80%

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外贸干货

作者：Simon

外贸干货

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2024-05-22 13:36:49 ·

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相信你肯定知道，B端客户是靠跟出来的，比如你发了开发信之后不回复怎么跟，发了报价之后不回复怎么跟，都是有套路的。今天分享一些我们成功率比较高的关于寄样品之后的跟进英文模板，希望大家能重视起来。

如果你稍微推迟一下回复，你就将失去一个顾客；如果你稍微推迟一下跟进，你将失去很多潜在的订单。

寄样客户跟进我们一般跟进10圈，所以有10篇话术，内容较多，这篇文章先分享3个模板：

①寄样品后的第一封邮件怎么写？

②客户已收样，你发询问是否收到，客户还是不回怎么跟？

③跟进了2次还电话邀约，客户还是不回怎么办？

外贸圈的尖子生【创始会员】线下沙龙+全年直播回放+200案例

其他的会陆续发，最后会总结成一篇文章，及跟进周期等一块给大家总结，方便你按照表格来执行

下载：《已读不回的客户》如何跟进？

问题：我有个美国客户，寄了样品之后一直没回复，怕跟的太紧惹客户反感，不跟又不行，请问怎么跟比较好啊？

解决问题：寄样品后的第一封邮件怎么写？

话术01篇：

Dear xx,

How are you? I just checked with FEDEX and it's great to hear that you have received the samples.

We wanted to check in with you regarding our recent sample delivery.

I understand that things can get busy, so I just wanted to make sure that you've had a chance to review the product and make a decision on whether you'd like to proceed with an order.

Please let me know if there's anything else you need from us - we're happy to help in any way we can!

Best regards,

[你的名字]

分析：

①确认样品已到达

邮件开头提到了“just checked with FEDEX and it's great to hear that you have received the samples.”

表示客户已经收到样品的事实，并且表达了一定的积极、阳光的态度。

②强调产品的价值

邮件中提到“I just wanted to make sure that you've had a chance to review the product and make a decision on whether you'd like to proceed with an order.”

强调了产品的重要性，建议客户尽早进行审核，并提醒下单的紧迫性。

③暖心服务提示

邮件尾部强调了其服务的主旨，同时给予客户主动权。

“Please let me know if there’s anything else you need from us - we're happy to help in any way we can!”

增强了客户与供应商之间的互动，方便客户在后续的交流中提出其需要的问题和诉求。愿提供更多有针对性的建议，助于客户下单。

使用阶段建议

①样品寄出并查询快递确认已签收（单号查询）

②已签收的第二天写这封邮件+搭配一张你查询的截图

③如果比较新的客户，可加产品的售卖点增加一些客户闭环度的信息，加强收到样品的喜好和意愿，提供更多有针对性的建议，助于客户下单。

4.2-02篇塑造产品价值

解决问题：客户已收样，你发询问是否收到，客户还是不回

Dear [客户姓名],

Good day,

I wanted to check if you have any updates on the sample solution we provided last week.

If there are any concerns or questions, we'll be happy to assist you with them.

We believe that this product will be a valuable addition to your product offerings, so we hope that you will consider partnering with us.

Best regards,

[你的名字]

分析：

①帮助客户

邮件第一句话便提到了 "I wanted to check if you have any updates on the sample solution we provided last week"，旨在了解客户的反馈意见，进而为客户提供帮助，增加客户对这个产品及供应商的信任感。

②肯定产品价值

邮件中提到 "We believe that this product will be a valuable addition to your product offerings"，突出了产品的价值，加强了对产品的宣传和推广，使客户更愿意了解和购买该产品。

③强调合作意愿

邮件尾部再次强调了合作愿意，"so we hope that you will consider partnering with us" 强调了销售的期望值，提高供应商信赖度。

跟进建议

①在第一封邮件的原文上再次发送，方便客户查看原文，迅速知晓来龙去脉

②邮件上可搭配样品的照片和测试报告，帮助客户恢复记忆

③邮件内容同步即时聊天工具（what's app/Wechat/FB)

下载：询盘跟进技巧

4.3-03篇首次追踪要素

寄过样品的客户成交率很高，不要轻易放弃，但跟了2次客户还是不回怎么办？来来了，追踪要素练起来

解决问题：寄样后2次跟进，客户依然不回怎么办？

Hello,Dear xxx,

This is xx again

Just wanted to check in and see if you've had a chance to review our product sample.

I'm confident that you'll love our product - it's of the highest quality and offers a fantastic ROI.

If you're interested in placing an order or have any questions, please don't hesitate to let us know. We'd love to hear from you!

By the way,could we arrange a conference call next week at your convenience for sample meeting ? Please let me know what date and time work best for you.

Best regards,

分析：

①问候客户并介绍自己

邮件开头使用 "Hello" 和 "This is xx again"

表示我们不是第一次跟进了，迅速提醒客户他处理此封邮件，想起样品关联性。

②确认客户是否有审阅产品样本

邮件中提到 "Just wanted to check in and see if you've had a chance to review our product sample"

表达了对客户反馈的关心，有效地跟进客户意向，并帮助客户更快决定是否下单。

③强调产品的优点

邮件中提到"it's of the highest quality and offers a fantastic ROI"，

显示出咱们产品的优点和特点，增加客户对该产品的兴趣，提高对产品的认可度。

④要求会议安排